Retailing management / Michael Levy, Barton A. Weitz.
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Edition: Eighth editionDescription: xxvii, 675 pages : illustrations (some colour), colour maps ; 29 cmContent type: - text
- unmediated
- volume
- 0073530026
- 9780073530024
- 658.87 22
- HF5429 .L4828 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.87 LEV (Browse shelf(Opens below)) | 1 | Available | A511890B |
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Previous ed.: 2009.
Includes bibliographical references and index.
Chapter 1. Introduction to the world of retailing -- Chapter 2. Types of retailers -- Chapter 3. Multichannel retailing -- Chapter 4. Customer buying behavior -- Chapter 5. Retail market strategy -- Chapter 6. Financial strategy -- Chapter 7. Retail locations -- Chapter 8. Retail site location -- Chapter 9. Human resource management -- Chapter 10. Information systems and supply chain-management -- Chapter 11. Customer relationship management -- Chapter 12. Managing the merchandise planning process -- Chapter 13. Buying merchandise -- Chapter 14. Retail pricing -- Chapter 15. Retail communication mix -- Chapter 16. Managing the store -- Chapter 17. Store layout, design and visual merchandising -- Chapter 18. Customer service -- Appendix A. Starting your own retail business -- Appendix B. Starting franchise business.
Machine converted from AACR2 source record.
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