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Retailing management / Michael Levy, Barton A. Weitz.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Edition: Eighth editionDescription: xxvii, 675 pages : illustrations (some colour), colour maps ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073530026
  • 9780073530024
Subject(s): DDC classification:
  • 658.87 22
LOC classification:
  • HF5429 .L4828 2012
Partial contents:
Chapter 1. Introduction to the world of retailing -- Chapter 2. Types of retailers -- Chapter 3. Multichannel retailing -- Chapter 4. Customer buying behavior -- Chapter 5. Retail market strategy -- Chapter 6. Financial strategy -- Chapter 7. Retail locations -- Chapter 8. Retail site location -- Chapter 9. Human resource management -- Chapter 10. Information systems and supply chain-management -- Chapter 11. Customer relationship management -- Chapter 12. Managing the merchandise planning process -- Chapter 13. Buying merchandise -- Chapter 14. Retail pricing -- Chapter 15. Retail communication mix -- Chapter 16. Managing the store -- Chapter 17. Store layout, design and visual merchandising -- Chapter 18. Customer service -- Appendix A. Starting your own retail business -- Appendix B. Starting franchise business.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 658.87 LEV (Browse shelf(Opens below)) 1 Available A511890B

Previous ed.: 2009.

Includes bibliographical references and index.

Chapter 1. Introduction to the world of retailing -- Chapter 2. Types of retailers -- Chapter 3. Multichannel retailing -- Chapter 4. Customer buying behavior -- Chapter 5. Retail market strategy -- Chapter 6. Financial strategy -- Chapter 7. Retail locations -- Chapter 8. Retail site location -- Chapter 9. Human resource management -- Chapter 10. Information systems and supply chain-management -- Chapter 11. Customer relationship management -- Chapter 12. Managing the merchandise planning process -- Chapter 13. Buying merchandise -- Chapter 14. Retail pricing -- Chapter 15. Retail communication mix -- Chapter 16. Managing the store -- Chapter 17. Store layout, design and visual merchandising -- Chapter 18. Customer service -- Appendix A. Starting your own retail business -- Appendix B. Starting franchise business.

Machine converted from AACR2 source record.

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