Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Edition: 9e [Edition]Description: xxxiv, 828 pages : illustrations (chiefly colour), portraits ; 29 cmContent type: - text
- unmediated
- volume
- 0073404861
- 9780073404868
- 659.1 22
- HF5823 .B387 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | A501349B | ||
| Book | City Campus City Campus Main Collection | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | A490972B | ||
| Book | City Campus City Campus Main Collection | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | A499717B | ||
| SL Book | City Campus City Campus Short Loan | 2Hr 659.1 BEL (Browse shelf(Opens below)) | 4 | Available | A523129B | ||
| Book | South Campus South Campus Main Collection | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | A490971B | ||
| Book | South Campus South Campus Main Collection | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | A490976B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.872 STR E-marketing / | 659.1 ADV Advertising : an integrated marketing communication perspective / | 659.1 BEL Advertising and promotion : an integrated marketing communications perspective / | 659.1 BEL Advertising and promotion : an integrated marketing communications perspective / | 659.10420973 ADV Advertising and society : controversies and consequences / | 659.19796 BLA Sport Marketing / | 659.285 SKI Event sponsorship / |
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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