Advertising and promotion : (Record no. 1224792)

MARC details
000 -LEADER
fixed length control field 01421cam a2200361 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230526151144.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110612s2012 nyuac b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010040703
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404861
Qualifying information alk. paper
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404868
Qualifying information alk. paper
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)664665731
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- BWX
-- CDX
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
Relator term author.
9 (RLIN) 428579
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 9e [Edition]
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill/Irwin,
Date of production, publication, distribution, manufacture, or copyright notice [2012]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2012
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 828 pages :
Other physical details illustrations (chiefly colour), portraits ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 313421
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 323562
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 315770
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.,
Relator term author.
9 (RLIN) 1058287
787 0# - OTHER RELATIONSHIP ENTRY
Title ANZ supplement: to accompany Advertising and promotion : an integrated marketing communications perspective.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme
        City Campus City Campus City Campus Main Collection 29/10/2015 276.37 i13139435 111   659.1 BEL A501349B 12/04/2018 12/04/2018 1 276.37 31/10/2021 Book  
        City Campus City Campus City Campus Main Collection 29/10/2015 117.56 i13143037 677   659.1 BEL A490972B 31/10/2019 11/03/2019 1 117.56 31/10/2021 Book  
        City Campus City Campus City Campus Main Collection 29/10/2015 121.74 i13320130 153   659.1 BEL A499717B 13/08/2018 02/08/2018 1 121.74 31/10/2021 Book  
        City Campus City Campus City Campus Short Loan 29/10/2015 0.00 i13347779 105 1 2Hr 659.1 BEL A523129B 02/04/2019 02/04/2019 4 0.00 31/10/2021 SL Book  
        South Campus South Campus South Campus Main Collection 29/10/2015 117.56 i13143049 1   659.1 BEL A490971B 16/01/2024 31/05/2017 1 117.56 31/10/2021 Book Dewey Decimal Classification
        South Campus South Campus South Campus Main Collection 29/10/2015 117.56 i13143050 4   659.1 BEL A490976B 16/01/2024 30/05/2017 1 117.56 31/10/2021 Book Dewey Decimal Classification

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