Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie-Mohr.

By:

McKenzie-Mohr, Doug, 1959-

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0865716420
9780865716421

Other title:

Fostering sustainable behaviour
Fostering sustainable behaviour : An introduction to community-based social marketing

Subject(s):

DDC classification:

303.484 22

Contents:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	303.484 MCK (Browse shelf(Opens below))	1	Available		A501919B

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Previous	303.484 LOF Social movement organizations : guide to research on insurgent realities /	303.484 MCD Global movements : action and culture /	303.484 MCK Fostering sustainable behavior : an introduction to community-based social marketing /	303.484 MCK Fostering sustainable behavior : an introduction to community-based social marketing /	303.484 MED Media, movements, and political change /	303.484 MEL Challenging codes : collective action in the information age /	303.484 MOV A movement of movements : is another world really possible /	Next

Includes bibliographical references (pages 155-170) and index.

How to use this book -- Fostering sustainable behavior -- Step 1 : selecting behaviors -- Step 2 : identifying barriers and benefits -- Step 3 : developing strategies -- Step 4 : piloting -- Step 5 : broad-scale implementation and evaluation -- Concluding thoughts.

Machine converted from AACR2 source record.

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