Image from Coce

Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie-Mohr.

By: Material type: TextTextPublisher: Gabriola, B.C. : New Society Publishers, [2011]Copyright date: ©2011Edition: Third editionDescription: xi, 171 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0865716420
  • 9780865716421
Other title:
  • Fostering sustainable behaviour
  • Fostering sustainable behaviour : An introduction to community-based social marketing
Subject(s): DDC classification:
  • 303.484 22
Contents:
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 303.484 MCK (Browse shelf(Opens below)) 1 Available A501919B

Includes bibliographical references (pages 155-170) and index.

How to use this book -- Fostering sustainable behavior -- Step 1 : selecting behaviors -- Step 2 : identifying barriers and benefits -- Step 3 : developing strategies -- Step 4 : piloting -- Step 5 : broad-scale implementation and evaluation -- Concluding thoughts.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha