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The political marketing game / Jennifer Lees-Marshment.

By:

Lees-Marshment, Jennifer

Material type: Text

TextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011Description: xii, 259 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0230537774
9780230537774

Subject(s):

DDC classification:

324.7 22

LOC classification:

JF2112.C3 L43 2011

Contents:

Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.

Summary: "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	324.7 MAR (Browse shelf(Opens below))	1	Available		A492268B

Includes bibliographical references and index.

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Provided by publisher.

Machine converted from AACR2 source record.

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