The political marketing game /
Lees-Marshment, Jennifer.
The political marketing game / Jennifer Lees-Marshment. - xii, 259 pages ; 23 cm
Includes bibliographical references and index.
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
0230537774 9780230537774
2010050921
Campaign management.
Political campaigns.
Marketing--Political aspects
JF2112.C3 / L43 2011
324.7
The political marketing game / Jennifer Lees-Marshment. - xii, 259 pages ; 23 cm
Includes bibliographical references and index.
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
0230537774 9780230537774
2010050921
Campaign management.
Political campaigns.
Marketing--Political aspects
JF2112.C3 / L43 2011
324.7