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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, [2012]Copyright date: ©2012Edition: Third editionDescription: xxii, 391 pages : colour illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0135078229
  • 9780135078228
Subject(s): DDC classification:
  • 658.830285554 22
LOC classification:
  • HF5415.2 .B7787 2012
Contents:
An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.830285554 BUR (Browse shelf(Opens below)) 1 Available A503654B
Book South Campus South Campus Main Collection 658.830285554 BUR (Browse shelf(Opens below)) 1 Available A506031B

Includes bibliographical references and index.

An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.

Machine converted from AACR2 source record.

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