Basic marketing research : using Microsoft Excel data analysis /
Burns, Alvin C.,
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - Third edition. - xxii, 391 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.
0135078229 9780135078228
2010030838
Microsoft Excel (Computer file)
Marketing research.
HF5415.2 / .B7787 2012
658.830285554
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - Third edition. - xxii, 391 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report.
0135078229 9780135078228
2010030838
Microsoft Excel (Computer file)
Marketing research.
HF5415.2 / .B7787 2012
658.830285554