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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Irwin, [2011]Copyright date: ©2011Edition: Tenth editionDescription: xviii, 830 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073530050
  • 9780073530055
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .P387 2011
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 658.8 PET (Browse shelf(Opens below)) 1 Available A506000B

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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