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Peter, J. Paul,

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - Tenth edition. - xviii, 830 pages : illustrations ; 27 cm

Includes bibliographical references and index.

ISBN: 0073530050 9780073530055

LCCN: 2010028484

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--Case studies

LC Class. No.: HF5415.13 / .P387 2011

Dewey Class. No.: 658.8