Essentials of marketing / Jane Summers [and others].
Material type:
TextPublisher: South Melbourne, Vic. : Cengage Learning Australia, 2009Edition: Third Asia Pacific editionDescription: xviii, 528 pages : colour illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 0170137325
- 9780170137324
- 658.8 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 ESS (Browse shelf(Opens below)) | 1 | Available | A490581B | ||
| Book | City Campus City Campus Main Collection | 658.8 ESS (Browse shelf(Opens below)) | 1 | Available | A490588B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 ELL Marketing / | 658.8 ELS Marketing and the sales manager, / | 658.8 ELY A very short, fairly interesting and reasonably cheap book about studying marketing / | 658.8 ESS Essentials of marketing / | 658.8 ESS Essentials of marketing / | 658.8 ETZ Marketing / | 658.8 EVE The entrepreneur's guide to marketing / |
"First published in 2001 by South-Western College Publishing as Essentials of marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel"--T.p. verso.
Previous ed. published: Thomson, 2005.
Accompanaied by a companion webstite at: www.cengage.com.au/summers3e.
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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