Essentials of marketing /
Summers, Jane,
Essentials of marketing / Jane Summers [and others]. - Third Asia Pacific edition. - xviii, 528 pages : colour illustrations ; 28 cm
"First published in 2001 by South-Western College Publishing as Essentials of marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel"--T.p. verso. Previous ed. published: Thomson, 2005. Accompanaied by a companion webstite at: www.cengage.com.au/summers3e.
Includes bibliographical references and index.
0170137325 9780170137324
Marketing.
Marketing--Management
658.8
Essentials of marketing / Jane Summers [and others]. - Third Asia Pacific edition. - xviii, 528 pages : colour illustrations ; 28 cm
"First published in 2001 by South-Western College Publishing as Essentials of marketing by Charles W. Lamb, Joseph F. Hair and Carl McDaniel"--T.p. verso. Previous ed. published: Thomson, 2005. Accompanaied by a companion webstite at: www.cengage.com.au/summers3e.
Includes bibliographical references and index.
0170137325 9780170137324
Marketing.
Marketing--Management
658.8