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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

By: Contributor(s): Material type: TextTextPublisher: Australia : Wadsworth/Cengage Learning, [2011]Copyright date: ©2011Edition: Tenth editionDescription: xvi, 328 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1439082707
  • 9781439082706
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5825 .J46 2011
Contents:
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1 DRE (Browse shelf(Opens below)) 1 Available A503917B
Book City Campus City Campus Main Collection 659.1 DRE (Browse shelf(Opens below)) 1 Available A447182B

Jewler's name appears first on earlier editions.

Includes bibliographical references and index.

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas.

Machine converted from AACR2 source record.

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