Creative strategy in advertising / (Record no. 1214012)

MARC details
000 -LEADER
fixed length control field 02364cam a2200421 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101233059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101026s2011 at a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009943636
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1439082707
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439082706
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11815802
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)436029890
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Description conventions rda
Transcribing agency BTCTA
Modifying agency VMY
-- VP@
-- YDXCP
-- ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .J46 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie L.,
Relator term author.
9 (RLIN) 1082244
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc. Bonnie L. Drewniany, A. Jerome Jewler.
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia :
Name of producer, publisher, distributor, manufacturer Wadsworth/Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice [2011]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2011
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 328 pages :
Other physical details illustrations ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Jewler's name appears first on earlier editions.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
9 (RLIN) 313451
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising layout and typography.
9 (RLIN) 313453
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome,
Relator term author.
9 (RLIN) 1082245
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11815802
b 18-06-20
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 659.1 DRE
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p $188.86
q -
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t 0
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v 0
w 1
x 0
y .i13082012
z 29-10-15
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 659.1 DRE
g 1
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p $136.23
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- at
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 188.86 i13082012 13 6 659.1 DRE A503917B 11/09/2023 15/08/2023 1 188.86 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 136.23 i13304379 7 6 659.1 DRE A447182B 06/10/2023 12/09/2023 1 136.23 31/10/2021 Book

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