MARC details
000 -LEADER |
fixed length control field |
02364cam a2200421 i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101233059.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101026s2011 at a b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009943636 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1439082707 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781439082706 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b11815802 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)436029890 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BTCTA |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
BTCTA |
Modifying agency |
VMY |
-- |
VP@ |
-- |
YDXCP |
-- |
ATU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5825 |
Item number |
.J46 2011 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Drewniany, Bonnie L., |
Relator term |
author. |
9 (RLIN) |
1082244 |
245 10 - TITLE STATEMENT |
Title |
Creative strategy in advertising / |
Statement of responsibility, etc. |
Bonnie L. Drewniany, A. Jerome Jewler. |
250 ## - EDITION STATEMENT |
Edition statement |
Tenth edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Australia : |
Name of producer, publisher, distributor, manufacturer |
Wadsworth/Cengage Learning, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2011] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 328 pages : |
Other physical details |
illustrations ; |
Dimensions |
26 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Jewler's name appears first on earlier editions. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising copy. |
9 (RLIN) |
313451 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising layout and typography. |
9 (RLIN) |
313453 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jewler, A. Jerome, |
Relator term |
author. |
9 (RLIN) |
1082245 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11815802 |
b |
18-06-20 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
659.1 DRE |
g |
1 |
i |
A503917B |
j |
0 |
l |
cmain |
o |
- |
p |
$188.86 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
11 |
v |
0 |
w |
1 |
x |
0 |
y |
.i13082012 |
z |
29-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
659.1 DRE |
g |
1 |
i |
A447182B |
j |
0 |
l |
cmain |
o |
- |
p |
$136.23 |
q |
- |
r |
- |
s |
- |
t |
0 |
u |
4 |
v |
1 |
w |
1 |
x |
0 |
y |
.i13304379 |
z |
29-10-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
at |
-- |
0 |