Brandraising : how nonprofits raise visibility and money through smart communications / Sarah Durham.
Material type:
TextPublisher: San Francisco, Calif. : Jossey-Bass, [2010]Copyright date: ©2010Description: ix, 190 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 0470527536
- 9780470527535
- 658.827 22
- HD62.6 .D87 2010
Contents:
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications; Contents; Chapter 1: Brandraising; Chapter 2: Principles of Effective Communications; Chapter 3: Overview of Brandraising; Chapter 4: Brandraising at the Organizational Level; Chapter 5: Brandraising at the Identity Level; Chapter 6: Brandraising at the Experiential Level; Chapter 7: Implementing Brandraising; Acknowledgments; About the Author; References; Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 DUR (Browse shelf(Opens below)) | 1 | Available | A503947B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.827 DAV Brand asset management : driving profitable growth through your brands / | 658.827 DAV Competitive success : how branding adds value / | 658.827 DAV The fundamentals of branding / | 658.827 DUR Brandraising : how nonprofits raise visibility and money through smart communications / | 658.827 DUT Brand management : principles and practices / | 658.827 DUT ACCOMPANYING PART ( DISC ) Brand management : principles and practices / | 658.827 ELL The essential brand book : over 100 techniques to increase brand value / |
Includes bibliographical references and index.
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications; Contents; Chapter 1: Brandraising; Chapter 2: Principles of Effective Communications; Chapter 3: Overview of Brandraising; Chapter 4: Brandraising at the Organizational Level; Chapter 5: Brandraising at the Identity Level; Chapter 6: Brandraising at the Experiential Level; Chapter 7: Implementing Brandraising; Acknowledgments; About the Author; References; Index.
Machine converted from AACR2 source record.
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