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Durham, Sarah, 1976-

Brandraising : how nonprofits raise visibility and money through smart communications / Sarah Durham. - ix, 190 pages : illustrations ; 23 cm

Includes bibliographical references and index.

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications; Contents; Chapter 1: Brandraising; Chapter 2: Principles of Effective Communications; Chapter 3: Overview of Brandraising; Chapter 4: Brandraising at the Organizational Level; Chapter 5: Brandraising at the Identity Level; Chapter 6: Brandraising at the Experiential Level; Chapter 7: Implementing Brandraising; Acknowledgments; About the Author; References; Index.

ISBN: 0470527536 9780470527535

LCCN: 2009041088

Subjects--Topical Terms:
Nonprofit organizations--Management
Branding (Marketing)
Business communication.

LC Class. No.: HD62.6 / .D87 2010

Dewey Class. No.: 658.827