Advertising : its business, culture and careers / Andy Tibbs.
Material type: TextPublisher: New York : Routledge, 2010Description: x, 217 pages : illustrations (chiefly colour), facsimiles, portraits ; 26 cmContent type:- text
- unmediated
- volume
- 0415544688
- 9780415544689
- 0415544661
- 9780415544665
- 659.1023 22
- HF5828.4 .T43 2010
Contents:
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.1023 TIB (Browse shelf(Opens below)) | 1 | Available | A503942B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
659.1019 WIL Decoding advertisements : ideology and meaning in advertising / | 659.1019 WIL Decoding advertisements : ideology and meaning in advertising / | 659.1021893 ADV Advertising codes of practice. | 659.1023 TIB Advertising : its business, culture and careers / | 659.1023 VON Pick me : breaking into advertising and staying there / | 659.103 ADV The Advertising age encyclopedia of advertising / | 659.103 ADV The Advertising age encyclopedia of advertising / |
Includes bibliographical references and index.
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
Machine converted from AACR2 source record.
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