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Advertising : its business, culture and careers / Andy Tibbs.

By: Material type: TextTextPublisher: New York : Routledge, 2010Description: x, 217 pages : illustrations (chiefly colour), facsimiles, portraits ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415544688
  • 9780415544689
  • 0415544661
  • 9780415544665
Subject(s): DDC classification:
  • 659.1023 22
LOC classification:
  • HF5828.4 .T43 2010
Contents:
Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1023 TIB (Browse shelf(Opens below)) 1 Available A503942B

Includes bibliographical references and index.

Does advertising need another graduate? -- Resisting the usual -- Making the disinterested interested -- The future is bright, the future is digital -- Is creativity in your DNA? -- Time to get real-getting a job with an advertising agency -- Celebrities behaving badly : opportunities beyond the advertising agency -- Biog sticks and chocolate : life as a client -- The way ahead.

Machine converted from AACR2 source record.

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