International marketing / Masaaki Kotabe [and others].
Material type:
TextPublisher: Milton, Qld. : John Wiley and Sons Australia, 2011Edition: 3rd Asia-Pacific editionDescription: xv, 672 pages : illustrations, maps ; 26 cmContent type: - text
- unmediated
- volume
- 1742166032
- 9781742166032
- 658.84 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.84 INT (Browse shelf(Opens below)) | 1 | Available | A473483B | ||
| Book | City Campus City Campus Main Collection | 658.84 INT (Browse shelf(Opens below)) | 1 | Available | A473479B | ||
| Book | City Campus City Campus Main Collection | 658.84 INT (Browse shelf(Opens below)) | 1 | Available | A490977B | ||
| Book | City Campus City Campus Main Collection | 658.84 INT (Browse shelf(Opens below)) | 1 | Available | A508376B | ||
| Book | South Campus South Campus Main Collection | 658.8 INT (Browse shelf(Opens below)) | 1 | Available | A531028B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 HOL Marketing management : a relationship approach / | 658.8 HOL Marketing management : a relationship approach / | 658.8 IAC MM4 / | 658.8 INT International marketing / | 658.8 KOT A framework for marketing management / | 658.8 KOT International marketing / | 658.8 MAR Marketing : core concepts & applications / |
Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen.
Includes bibliographical references and index.
This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
Machine converted from AACR2 source record.
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