International marketing /
Kotabe, Masaaki,
International marketing / Masaaki Kotabe [and others]. - 3rd Asia-Pacific edition. - xv, 672 pages : illustrations, maps ; 26 cm
Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen.
Includes bibliographical references and index.
This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
1742166032 9781742166032
Marketing--Asia
Marketing--Pacific Area
International business enterprises--Marketing
658.84
International marketing / Masaaki Kotabe [and others]. - 3rd Asia-Pacific edition. - xv, 672 pages : illustrations, maps ; 26 cm
Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen.
Includes bibliographical references and index.
This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
1742166032 9781742166032
Marketing--Asia
Marketing--Pacific Area
International business enterprises--Marketing
658.84