International marketing / Masaaki Kotabe [and others].
Material type:
TextPublisher: Milton, Qld. : John Wiley and Sons Australia, 2011Edition: 3rd Asia-Pacific editionDescription: xv, 672 pages : illustrations, maps ; 26 cmContent type: - text
- unmediated
- volume
- 1742166032
- 9781742166032
- 658.84 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.84 INT (Browse shelf(Opens below)) | 1 | Available | A473483B | ||
| Book | City Campus City Campus Main Collection | 658.84 INT (Browse shelf(Opens below)) | 1 | Available | A473479B | ||
| Book | City Campus City Campus Main Collection | 658.84 INT (Browse shelf(Opens below)) | 1 | Available | A490977B | ||
| Book | City Campus City Campus Main Collection | 658.84 INT (Browse shelf(Opens below)) | 1 | Available | A508376B | ||
| Book | South Campus South Campus Main Collection | 658.8 INT (Browse shelf(Opens below)) | 1 | Available | A531028B |
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| 658.84 INT International marketing / | 658.84 INT International marketing / | 658.84 INT International marketing / | 658.84 INT International marketing / | 658.84 INT International marketing / | 658.84 INT International marketing / | 658.84 JOH Global marketing : foreign entry, local marketing & global management / |
Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen.
Includes bibliographical references and index.
This book aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.
Machine converted from AACR2 source record.
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