Corporate level strategy : theory and applications / Olivier Furrer.
Material type: TextPublisher: Abingdon, Oxon ; New York, N.Y : Routledge, [2011]Copyright date: ©2011Description: xiv, 250 pages ; 26 cmContent type:- text
- unmediated
- volume
- 0415553415
- 9780415553414
- 0415553423
- 9780415553421
- 658.4012 22
- HD2756 .F87 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.4012 FUR (Browse shelf(Opens below)) | 1 | Available | A503958B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references (pages 209-237) and index.
What is corporate-level strategy? -- Why do multibusiness firms exist? theoretical approaches to corporate-level strategy -- Defining the business -- Diversification strategies: creating corporate value -- The issue of relatedness -- Diversification and performance: limits to the scope of the firm -- The role of the parent: managing the multibusiness firm -- Organizing and structuring the multibusiness firm -- Vertical integration: coordinating the value chain -- The growth of the firm: internal development, mergers & acquisitions, and strategic alliances -- Restructuring strategies: reducing the scope of the firm -- Multipoint competition: managing market power -- International diversification: global integration and local responsiveness -- Corporate governance: controlling top managers and meeting corporate social responsibilities.
Machine converted from AACR2 source record.
There are no comments on this title.