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10 steps to successful social networking for business / Darin Hartley.

By: Material type: TextTextSeries: 10 stepsPublisher: Alexandria, Va. : ASTD Press, [2010]Copyright date: ©2010Description: xv, 172 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1562867172
  • 9781562867171
Other title:
  • Ten steps to successful social networking for business
  • Successful social networking for business
  • Steps to successful social networking for business
Subject(s): DDC classification:
  • 658.872 22
LOC classification:
  • HD30.37 .H37 2010
Contents:
Understand the technology and identify business benefits -- Identify sales, brand, and organizational value -- Choose the right technology -- Tie social networking to key business drivers -- Get the organization engaged and connected -- Launch the social networking initiative -- Build success one day at a time -- Make it personal-- get customers to love your business -- Connect your business to the world -- Keep up with new technologies and thrive.
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Includes bibliographical references (pages 161-164) and index.

Understand the technology and identify business benefits -- Identify sales, brand, and organizational value -- Choose the right technology -- Tie social networking to key business drivers -- Get the organization engaged and connected -- Launch the social networking initiative -- Build success one day at a time -- Make it personal-- get customers to love your business -- Connect your business to the world -- Keep up with new technologies and thrive.

Machine converted from AACR2 source record.

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