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Cases to accompany Contemporary strategy analysis / Robert M. Grant.

By: Material type: TextTextPublisher: Chichester, U.K. : John Wiley & Sons, [2010]Copyright date: ©2010Edition: Seventh editionDescription: xii, 417 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0470686332
  • 9780470686331
Contained works:
  • Grant, Robert M., 1948- Contemporary strategy analysis
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28 .G716 2010
Contents:
Madonna -- Starbucks in 2009: the coffee goes cold -- The U.S. airline industry in 2009 -- Ford and the world automobile industry in 2009 -- Wal-Mart Stores Inc., 2009 -- Manchester United: preparing for life without Ferguson -- Eastman Kodak: meeting the digital challenge -- Procter & Gamble's organization 2005 project -- AirAsia: the world's lowest cost airline -- Harley-Davidson Inc., July 2009 -- Raisio Group and the Benecol launch -- Rivalry in video games -- DVD war of 2005-8: Blu-ray versus HD-DVD -- New York Times -- Eni SpA: building an international energy major -- American apparel: vertically integrated in downtown L.A. -- Outback Steakhouse: going international -- Euro Disney: from dream to nightmare -- Vodafone: rethinking the international strategy -- Richard Branson and the Virgin Group of companies in 2007 -- Google Inc.: running amuck? -- Bank of America's acquisition of Merrill Lynch -- Jeff Immelt and the reinventing of General Electric, 2009 -- W.L. Gore & Associates: who's in charge here?
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Revised edition of: Cases to accompany Contemporary strategy analysis. 2008.

Written to accompany the 7th ed. of Contemporary strategy analysis, published in 2009.

Includes bibliographical references.

Madonna -- Starbucks in 2009: the coffee goes cold -- The U.S. airline industry in 2009 -- Ford and the world automobile industry in 2009 -- Wal-Mart Stores Inc., 2009 -- Manchester United: preparing for life without Ferguson -- Eastman Kodak: meeting the digital challenge -- Procter & Gamble's organization 2005 project -- AirAsia: the world's lowest cost airline -- Harley-Davidson Inc., July 2009 -- Raisio Group and the Benecol launch -- Rivalry in video games -- DVD war of 2005-8: Blu-ray versus HD-DVD -- New York Times -- Eni SpA: building an international energy major -- American apparel: vertically integrated in downtown L.A. -- Outback Steakhouse: going international -- Euro Disney: from dream to nightmare -- Vodafone: rethinking the international strategy -- Richard Branson and the Virgin Group of companies in 2007 -- Google Inc.: running amuck? -- Bank of America's acquisition of Merrill Lynch -- Jeff Immelt and the reinventing of General Electric, 2009 -- W.L. Gore & Associates: who's in charge here?

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