Image from Coce

Cases to accompany Contemporary strategy analysis / Robert M. Grant.

By: Material type: TextTextPublisher: Chichester, U.K. : John Wiley & Sons, [2010]Copyright date: ©2010Edition: Seventh editionDescription: xii, 417 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0470686332
  • 9780470686331
Contained works:
  • Grant, Robert M., 1948- Contemporary strategy analysis
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28 .G716 2010
Contents:
Madonna -- Starbucks in 2009: the coffee goes cold -- The U.S. airline industry in 2009 -- Ford and the world automobile industry in 2009 -- Wal-Mart Stores Inc., 2009 -- Manchester United: preparing for life without Ferguson -- Eastman Kodak: meeting the digital challenge -- Procter & Gamble's organization 2005 project -- AirAsia: the world's lowest cost airline -- Harley-Davidson Inc., July 2009 -- Raisio Group and the Benecol launch -- Rivalry in video games -- DVD war of 2005-8: Blu-ray versus HD-DVD -- New York Times -- Eni SpA: building an international energy major -- American apparel: vertically integrated in downtown L.A. -- Outback Steakhouse: going international -- Euro Disney: from dream to nightmare -- Vodafone: rethinking the international strategy -- Richard Branson and the Virgin Group of companies in 2007 -- Google Inc.: running amuck? -- Bank of America's acquisition of Merrill Lynch -- Jeff Immelt and the reinventing of General Electric, 2009 -- W.L. Gore & Associates: who's in charge here?
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.4012 GRA (Browse shelf(Opens below)) 1 Available A504827B

Revised edition of: Cases to accompany Contemporary strategy analysis. 2008.

Written to accompany the 7th ed. of Contemporary strategy analysis, published in 2009.

Includes bibliographical references.

Madonna -- Starbucks in 2009: the coffee goes cold -- The U.S. airline industry in 2009 -- Ford and the world automobile industry in 2009 -- Wal-Mart Stores Inc., 2009 -- Manchester United: preparing for life without Ferguson -- Eastman Kodak: meeting the digital challenge -- Procter & Gamble's organization 2005 project -- AirAsia: the world's lowest cost airline -- Harley-Davidson Inc., July 2009 -- Raisio Group and the Benecol launch -- Rivalry in video games -- DVD war of 2005-8: Blu-ray versus HD-DVD -- New York Times -- Eni SpA: building an international energy major -- American apparel: vertically integrated in downtown L.A. -- Outback Steakhouse: going international -- Euro Disney: from dream to nightmare -- Vodafone: rethinking the international strategy -- Richard Branson and the Virgin Group of companies in 2007 -- Google Inc.: running amuck? -- Bank of America's acquisition of Merrill Lynch -- Jeff Immelt and the reinventing of General Electric, 2009 -- W.L. Gore & Associates: who's in charge here?

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha