Newsonomics : twelve new trends that will shape the news you get / Ken Doctor.
Material type: TextPublisher: New York : St. Martin's Press, 2010Edition: First editionDescription: xv, 219 pages ; 25 cmContent type:- text
- unmediated
- volume
- 0312598939
- 9780312598938
- Newsonomics : 12 new trends that will shape the news you get
- 070.4 22
- PN4784.O62 D63 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 070.4 DOC (Browse shelf(Opens below)) | 1 | Available | A452966B | ||
Book | City Campus City Campus Main Collection | 070.4 DOC (Browse shelf(Opens below)) | 1 | Available | A452717B |
Includes index.
In the age of Darwinian content, you are your own editor -- The digital dozen will dominate -- Local : remap and reload -- The old news world is gone--get over it -- The great gathering; or, The fine art of using other people's content -- It's a pro-am world -- Reporters become bloggers -- Itch the niche -- Apply the 10 percent rule -- Media learn how to market, marketers find new ways to make the most of media -- For journalists' jobs, it's back to the future -- Mind the gaps.
Identifies factors that are shaping the early digital news era, from evolving search practices to citizen journalism, while profiling both powerhouse news organizations and emerging players.
Machine converted from AACR2 source record.
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