Newsonomics : twelve new trends that will shape the news you get /
Doctor, Ken,
Newsonomics : twelve new trends that will shape the news you get / Newsonomics : 12 new trends that will shape the news you get Ken Doctor. - First edition. - xv, 219 pages ; 25 cm
Includes index.
In the age of Darwinian content, you are your own editor -- The digital dozen will dominate -- Local : remap and reload -- The old news world is gone--get over it -- The great gathering; or, The fine art of using other people's content -- It's a pro-am world -- Reporters become bloggers -- Itch the niche -- Apply the 10 percent rule -- Media learn how to market, marketers find new ways to make the most of media -- For journalists' jobs, it's back to the future -- Mind the gaps.
Identifies factors that are shaping the early digital news era, from evolving search practices to citizen journalism, while profiling both powerhouse news organizations and emerging players.
0312598939 9780312598938
2009039691
Citizen journalism
Journalism--Technological innovations
Journalism--Vocational guidance.
Online journalism
PN4784.O62 / D63 2010
070.4
Newsonomics : twelve new trends that will shape the news you get / Newsonomics : 12 new trends that will shape the news you get Ken Doctor. - First edition. - xv, 219 pages ; 25 cm
Includes index.
In the age of Darwinian content, you are your own editor -- The digital dozen will dominate -- Local : remap and reload -- The old news world is gone--get over it -- The great gathering; or, The fine art of using other people's content -- It's a pro-am world -- Reporters become bloggers -- Itch the niche -- Apply the 10 percent rule -- Media learn how to market, marketers find new ways to make the most of media -- For journalists' jobs, it's back to the future -- Mind the gaps.
Identifies factors that are shaping the early digital news era, from evolving search practices to citizen journalism, while profiling both powerhouse news organizations and emerging players.
0312598939 9780312598938
2009039691
Citizen journalism
Journalism--Technological innovations
Journalism--Vocational guidance.
Online journalism
PN4784.O62 / D63 2010
070.4