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Critical thinking in consumer behavior : cases and experiential exercises / Judy Graham.

By: Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2010]Copyright date: ©2010Edition: Second editionDescription: 173 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0136027164
  • 9780136027164
Other title:
  • Critical thinking in consumer behaviour
  • Critical thinking in consumer behaviour : Cases and experiential exercises
Subject(s): DDC classification:
  • 658.8342 22
Contents:
The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 GRA (Browse shelf(Opens below)) 1 Available A452095B

Includes bibliographical references.

The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences

Machine converted from AACR2 source record.

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