Critical thinking in consumer behavior : cases and experiential exercises / Judy Graham.
Material type: TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2010]Copyright date: ©2010Edition: Second editionDescription: 173 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 0136027164
- 9780136027164
- Critical thinking in consumer behaviour
- Critical thinking in consumer behaviour : Cases and experiential exercises
- 658.8342 22
Contents:
The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 GRA (Browse shelf(Opens below)) | 1 | Available | A452095B |
Includes bibliographical references.
The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences
Machine converted from AACR2 source record.
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