Critical thinking in consumer behavior : cases and experiential exercises /
Graham, Judy
Critical thinking in consumer behavior : cases and experiential exercises / Critical thinking in consumer behaviour Critical thinking in consumer behaviour : Cases and experiential exercises Judy Graham. - Second edition. - 173 pages : illustrations ; 28 cm
Includes bibliographical references.
The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences
0136027164 9780136027164
Consumer behavior--Case studies
658.8342
Critical thinking in consumer behavior : cases and experiential exercises / Critical thinking in consumer behaviour Critical thinking in consumer behaviour : Cases and experiential exercises Judy Graham. - Second edition. - 173 pages : illustrations ; 28 cm
Includes bibliographical references.
The importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences
0136027164 9780136027164
Consumer behavior--Case studies
658.8342