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Perspectives on brand management / [edited by] Mark D. Uncles.

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Material type: Text

TextPublisher: Prahan, Vic. : Tilde University Press, 2011Edition: First editionDescription: iv, 318 pages : illustrations ; 25 cmContent type:

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Contents:

Pt.1. Brand perspectives -- pt. 2. Brand management -- pt. 3. Brand futures.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 PER (Browse shelf(Opens below))	1	Available		A492564B

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Previous	658.827 NEU Zag : the number-one strategy of high-performance brands : a whiteboard overview /	658.827 OLI Wally Olins on brand.	658.827 PER Before the brand : creating the unique DNA of an enduring brand identity /	658.827 PER Perspectives on brand management /	658.827 POS Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /	658.827 RIE The 22 immutable laws of branding : how to build a product or service into a world-class brand /	658.827 RIE The 22 immutable laws of branding : how to build a product or service into a world-class brand /	Next