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Perspectives on brand management / [edited by] Mark D. Uncles. - First edition. - iv, 318 pages : illustrations ; 25 cm

Includes bibliographical references.

Pt.1. Brand perspectives -- pt. 2. Brand management -- pt. 3. Brand futures.

ISBN: 0734610653 9780734610652

Subjects--Topical Terms:
Brand name products--Management
Brand name products--Study and teaching (Higher)

Dewey Class. No.: 658.827