The marketing plan handbook / Marian Burk Wood.
Material type:
TextPublisher: Boston, Mass. : Prentice Hall, [2011]Copyright date: ©2011Edition: Fourth editionDescription: xiv, 210 pages : illustrations ; 24 cm + 1 computer disc (12 cm)Content type: - text
- computer dataset
- unmediated
- computer
- volume
- computer disc
- 0136089364
- 9780136089360
- 658.802 22
- HF5415.13 .W66 2011
Contents:
Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.802 WOO (Browse shelf(Opens below)) | 1 | Available | A490567B | ||
| Book | South Campus South Campus Main Collection | 658.802 WOO (Browse shelf(Opens below)) | 1 | Available | A490568B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.80097309041 USU The development of marketing management : the case of the USA, c. 1910-1940 / | 658.802 FIL Marketing communications : interactivity, communities and content / | 658.802 LIL Principles of marketing engineering / | 658.802 WOO The marketing plan handbook / | 658.802 WOO The marketing plan handbook / | 658.804 BUS Business-to-business marketing / | 658.804 BUS Business-to-business marketing / |
Accompanied by: 1 computer disc (CD-ROM)
Includes bibliographical references and index.
Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
Machine converted from AACR2 source record.
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