The marketing plan handbook /
Wood, Marian Burk,
The marketing plan handbook / Marian Burk Wood. - Fourth edition. - xiv, 210 pages : illustrations ; 24 cm + 1 computer disc (12 cm)
Accompanied by: 1 computer disc (CD-ROM)
Includes bibliographical references and index.
Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
0136089364 9780136089360
2010000740
Marketing--Management--Handbooks, manuals, etc.
HF5415.13 / .W66 2011
658.802
The marketing plan handbook / Marian Burk Wood. - Fourth edition. - xiv, 210 pages : illustrations ; 24 cm + 1 computer disc (12 cm)
Accompanied by: 1 computer disc (CD-ROM)
Includes bibliographical references and index.
Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
0136089364 9780136089360
2010000740
Marketing--Management--Handbooks, manuals, etc.
HF5415.13 / .W66 2011
658.802