Marketing research : an integrated approach / Alan M. Wilson ... [et. al].
Material type:
TextPublisher: Frenchs Forest, N.S.W. : Pearson, 2010Description: xii, 302 p. : ill. ; 25 cmISBN: - 9781442517042 (pbk)
- 1442517042 (pbk)
- 658.83 23
- HF5415.2 .W558 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83 MAR (Browse shelf(Opens below)) | 1 | Available | A361554B | ||
| Book | South Campus South Campus Main Collection | 658.83 MAR (Browse shelf(Opens below)) | 1 | Available | A498596B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.83 MAL Marketing research : an applied orientation / | 658.83 MAL Marketing research : an applied orientation / | 658.83 MAR Marketing research / | 658.83 MAR Marketing research : an integrated approach / | 658.83 MAR Marketing research / | 658.83 MAR Marketing research / | 658.83 MAR Marketing research : an applied orientation / |
Includes index.
1. The Role of Marketing Business Research in solving business problems -- 2. The Marketing Research Process -- 3. The Use and Evaluation of Secondary Data -- 4. Qualitative Research -- 5. Qualitative Research -- 6. Quantitative Research -- 7. Sampling Methods -- 8. Qualitative Research -- 9. Quantitative Research -- 10. Quantitative Research -- 11. Presenting and using the Research Results.
"Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society."--BOOK JACKET.
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