MARC details
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01889cam a22003378a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221101230759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090618s2010 nyua 001 0 eng |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781442517042 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1442517042 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11726015 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2002027894 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)50205651 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.W558 2002 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an integrated approach / |
| Statement of responsibility, etc. |
Alan M. Wilson ... [et. al]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Frenchs Forest, N.S.W. : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 302 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
The Role of Marketing Business Research in solving business problems -- |
| Miscellaneous information |
2. |
| Title |
The Marketing Research Process -- |
| Miscellaneous information |
3. |
| Title |
The Use and Evaluation of Secondary Data -- |
| Miscellaneous information |
4. |
| Title |
Qualitative Research -- |
| Miscellaneous information |
5. |
| Title |
Qualitative Research -- |
| Miscellaneous information |
6. |
| Title |
Quantitative Research -- |
| Miscellaneous information |
7. |
| Title |
Sampling Methods -- |
| Miscellaneous information |
8. |
| Title |
Qualitative Research -- |
| Miscellaneous information |
9. |
| Title |
Quantitative Research -- |
| Miscellaneous information |
10. |
| Title |
Quantitative Research -- |
| Miscellaneous information |
11. |
| Title |
Presenting and using the Research Results. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing Research: An Integrated Approach will prove invaluable for anyone studying marketing research at degree or diploma level and is essential reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Alan M. |
| 9 (RLIN) |
1079699 |
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23-07-20 |
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27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
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| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
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0 |
