The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts [and others].
Material type: TextPublisher: New York : Routledge, [2010]Copyright date: ©2010Description: xviii, 353 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 1848728379
- 9781848728370
- 658.8342 22
- HF5415.32 .C6536 2010
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 CON (Browse shelf(Opens below)) | 1 | Available | A457535B |
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658.8342 CON Consumer behaviour : an Asia Pacific approach / | 658.8342 CON Consuming experience / | 658.8342 CON Consumer tribes / | 658.8342 CON The connected customer : the changing nature of consumer and business markets / | 658.8342 CON Consumer insights : findings from behavioral research / | 658.8342 CRO Cross-cultural buyer behavior / | 658.8342 CRO Cross-cultural buyer behavior / |
Includes bibliographical references and index.
Preface -- Introduction -- Part 1. Connectivity and the New Reality of Markets -- Opportunities and Challenges in Studying Customer Networks / C. Van den Bulte -- Understanding the Relational Ecosystem in a Connected World / C.M. Henderson, R.W. Palmatier -- Connectivity, Control, and Constraint in Business Markets / S. Wuyts -- Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands -- The Connected Patient / N. Camacho, V. Landsman, S. Stremersch -- Is Mr Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making / B. Shiv -- God and Mammon: The Influence of Religiosity on Brand Connections / A. Rindfleisch, N. Wong, J.E. Burroughs -- Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth and Risk / R. Srivastava, T. Wiesel -- Part 3. Leveraging Horizontal Connectivity Among Customers -- The Shadow of Other People: Socialization and Social Comparison in Marketing / R. Burt -- Viral Marketing: What is It and What are the Components of Viral Success? / R. van der Lans, G. Verbruggen -- Social Connectivity, Opinion Leadership and Diffusion / J. Goldenberg, S. Han, D.R. Lehmann -- The Effect of Negative Word of Mouth in Social Networks / A. Bonfrer.
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