MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02711cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101230312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100624s2010 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009043127 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1848728379 |
| Qualifying information |
hardcover (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781848728370 |
| Qualifying information |
hardcover (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)419792840 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
CDX |
| -- |
C#P |
| -- |
BWX |
| -- |
DEBBG |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.C6536 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The connected customer : |
| Remainder of title |
the changing nature of consumer and business markets / |
| Statement of responsibility, etc. |
edited by Stefan Wuyts [and others]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 353 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface -- |
| -- |
Introduction -- |
| Miscellaneous information |
Part 1. |
| Title |
Connectivity and the New Reality of Markets -- |
| -- |
Opportunities and Challenges in Studying Customer Networks / |
| Statement of responsibility |
C. Van den Bulte -- |
| Title |
Understanding the Relational Ecosystem in a Connected World / |
| Statement of responsibility |
C.M. Henderson, R.W. Palmatier -- |
| Title |
Connectivity, Control, and Constraint in Business Markets / |
| Statement of responsibility |
S. Wuyts -- |
| Miscellaneous information |
Part 2. |
| Title |
Leveraging Vertical Connectivity with Channel Partners and Brands -- |
| -- |
The Connected Patient / |
| Statement of responsibility |
N. Camacho, V. Landsman, S. Stremersch -- |
| Title |
Is Mr Spock a Good Candidate for Being a Connected Customer? The Role of Emotion in Decision Making / |
| Statement of responsibility |
B. Shiv -- |
| Title |
God and Mammon: The Influence of Religiosity on Brand Connections / |
| Statement of responsibility |
A. Rindfleisch, N. Wong, J.E. Burroughs -- |
| Title |
Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth and Risk / |
| Statement of responsibility |
R. Srivastava, T. Wiesel -- |
| Miscellaneous information |
Part 3. |
| Title |
Leveraging Horizontal Connectivity Among Customers -- |
| -- |
The Shadow of Other People: Socialization and Social Comparison in Marketing / |
| Statement of responsibility |
R. Burt -- |
| Title |
Viral Marketing: What is It and What are the Components of Viral Success? / |
| Statement of responsibility |
R. van der Lans, G. Verbruggen -- |
| Title |
Social Connectivity, Opinion Leadership and Diffusion / |
| Statement of responsibility |
J. Goldenberg, S. Han, D.R. Lehmann -- |
| Title |
The Effect of Negative Word of Mouth in Social Networks / |
| Statement of responsibility |
A. Bonfrer. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
345411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wuyts, Stefan, |
| Relator term |
editor. |
| 9 (RLIN) |
1079192 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11716617 |
| b |
22-08-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8342 CON |
| g |
1 |
| i |
A457535B |
| j |
0 |
| l |
cmain |
| o |
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| p |
$94.78 |
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- |
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0 |
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3 |
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0 |
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2 |
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.i13027050 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
