Brand management / edited by Francesca Dall'Olmo Riley.

Includes bibliographical references.

Volume I: -- Part A. Fundamental Elements of Branding : -- Conceptual Foundations -- What Is a Brand? -- 1. What Does Brand Mean? Historical-Analysis Method and Construct Definition / Barbara B. Stern -- 2. Defining a "Brand": Beyond the Literature with Experts' Interpretations / Leslie de Chernatony and Francesca Dall'Olmo Riley -- Firms' Motivations for Branding -- 3. Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond / Birger Wernerfelt -- 4. Strategic Brand Concept-Image Management / C. Whan Park, Bernard J. Jaworski and Deborah J. Maclnnis -- 5. Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks / Geraldine R. Henderson, Dawn Iacobucci and Bobby J. Colder -- 6. The Marketing Advantages of Strong Brands / Steve Hoeffler and Kevin Lane Keller -- 7. Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies / Roger A Kerin and Raj Sethuraman -- Consumer-Centred Roles of Brands -- 8. A Connectionist Model of Brand-Quality Associations / Chris Janiszewski and Stijn MJ. Van Osselaer -- 9. Brands as Signals: A Cross-Country Validation Study / Tu'lin Erdem, Joffre Swait and Ana Valenzuela -- Part B. Managing Brand Elements : -- Brand Names -- Sensory or Phonetic Elements -- 10. Creating Brand Names with Meaning: The Use of Sound Symbolism / Richard R. Klink -- Cultural Considerations -- 11. Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English / Yigang Pan and Bernd Schmitt -- 12. Creating Local Brands in Multilingual International Markets / Shi Zhang and Bernd H. Schmitt -- Semantic Implications -- 13. Inferences from Brand Names / Judith Lynne Zaichkowsky and Padma Vipat -- 14. Recall and Recognition of Brand Names: A Comparison of Word and Nonword Name Types / Dawn Lerman and Ellen Garbarino -- Logos -- 15. Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength / Pamela W. Henderson, Joseph A Cote, Siew Meng Leong and Bernd Schmitt -- Legal Issues -- 16. The "Trade Dress" Controversy: A Case of Strategic Cross-Brand Cannibalization / Michael Harvey, James T. Rothe and Laurie A Lucas -- 17. Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications / Itamar Simonson --

Volume II: -- Part A. Conceptualising and Measuring Brand Equity : -- Introduction -- 18. What Is Brand Equity Anyway, and How Do You Measure It? -- Paul Feldwick -- Brand Equity as Brand Strength -- 19. Conceptualizing, Measuring, and Managing Customer-Based -- Brand Equity {Kevin Lane Keller} -- 20. If You're So Strong, Why Aren't You Bigger? - Making the Case -- against Brand Equity {Andrew S.C. Ehrenberg} -- Measuring Brand Performance -- 21. The Structure of Survey-Based Brand Metrics / Donald R. Lehmann, Kevin Lane Keller and John U. Farley -- 22. Understanding Brand Performance Measures: Using Dirichlet -- Benchmarks {Andrew S.C. Ehrenberg, Mark D. Uncles and Gerald J. Goodhardt} -- Brand Loyalty -- 23. Customer Loyalty / R. East, M. Wright and M. Vanhuele -- 24. The Variability of Attitudinal Repeat-Rates / F. Dall'Olmo Riley, AS.C. Ehrenberg, S.B. Castleberry, T.P Barwise and N.R. Barnard -- Brand Equity as the Value of the Brand to the Firm -- 25. The Measurement and Determinants of Brand Equity: A Financial Approach / Carol J. Simon and Mary W. Sullivan -- Part B. Managing Brand Intangibles : -- Introduction -- 26. Marketing Images: Construct Definition, Measurement Issues, and Theory Development / Barbara Stern, George M. Zinkhan and Anupam Jaju -- Brand Identity, Brand Image and Brand Positioning -- 27. Brand Identity and Positioning / J.N. Kapferer -- 28. The Effect of Brand Attitude and Brand Image on Brand Equity / James B. Faircloth, Louis M. Capella and Bruce L. Alford -- 29. Brand Image and Brand Usage / M. Bird, C. Channon and AS.C. Ehrenberg -- 30. Evidence Concerning the Importance of Perceived Brand Differentiation / Jenni Romaniuk, Byron Sharp and Andrew Ehrenberg -- Brand Personality -- 31. Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs / Jennifer Lynn Aaker, Veronica Benet-Martinez and Jordi Garolera -- 32. Do Brand Personality Scales Really Measure Brand Personality? / Audrey Azoulay and Jean-Noel Kapferer -- Brand Relationships -- 33. Consumers and Their Brands: Developing Relationship Theory in Consumer Research / Susan Fournier -- 34. When Good Brands Do Bad / Jennifer Aaker, Susan Fournier and S. Adam Brasel -- Brand Communities -- 35. Social versus Psychological Brand Community: The Role of Psychological Sense of Brand Community / Brad D. Carlson, Tracy A Suter and Tom J. Brown -- 36. Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty / Scott A Thompson and Rajiv K. Sinha --

Volume III: -- Part A. Brand Strategies (1) : -- Brand Architecture -- 37. How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation? / Vithala R. Rao, Manoj K. Agarwal and Denise Dahlhojf -- 38. Brand Architecture in Services: The Example of Retail Financial Services / James Devlin -- 39. Consumer Perceptions of Brand Architecture in Financial Services / James F. Devlin and Sally McKechnk -- Brand Alliances -- 40. Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes / Bernard L. Simonin and Julie A Ruth -- 41. Improving Competitive Position Using Branded Ingredients / Michael S. McCarthy and Donald G. Norris -- 42. Using Advertising Alliances for New Product Introduction: Interactions -- between Product Complementarity and Promotional Strategies {Sridhar Samu, H. Shanker Krishnan and Robert E. Smkh} -- Part B. Brand Strategies (2) : -- Introducing and Managing Brand Extensions -- Core Elements -- Consumer Evaluation of Brand Extensions -- 43. A Process-Tracing Study of Brand Extension Evaluation / David M. Boush and Barbara Loken -- 44. Drivers of Brand Extension Success / Franziska Volckner and Henrik Sattler -- Extension Fit -- 45. Evaluation of Brand Extensions: The Role of Product Feature -- Similarity and Brand Concept Consistency {C. Whan Park, Sandra Milberg and Robert Lawson} -- Extensions Feedback Effects on Parent Brand -- 46. Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies / Sandra J. Milberg, C. Whan Park and Michael S. McCarthy -- Extensions Types -- Line Extensions -- 47. Success Factors of Line Extensions of Fast-Moving Consumer Goods / Edwin J. Nijssen -- Vertical Extensions -- 48. Consumer Evaluation of Vertical Brand Extensions and Core Brands / Chung K. Kim, Anne M. Lavack and Margo Smith -- Multiple Brand Extensions -- 49. Sequential Brand Extensions and Brand Choice Behavior / Vanitha Swaminathan -- Moderating Factors -- Characteristics of Consumers -- 50. Product-Category Dynamics and Corporate Identity in Brand -- Extensions: A Comparison of Hong Kong and U.S. Consumers {Jin K. Han and Bernd H. Schmitt} -- Characteristics of the Parent Brand -- 51. The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation / Sobodh Bhat and Srinivas K. Reddy -- Characteristics of the Extension Category -- 52. New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice / Michael S. McCarthy, Timothy B. Heath and Sandra J. Milberg -- Characteristics of the Extension Marketing Programme -- 53. Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory links / Sheri Bridges, Kevin Lane Keller and Sanjay Sood --

Volume IV: -- Part A. Brand Management Systems : -- Brand or Category Management? -- 54. Punctuated Equilibrium and the Evolution of the Product Manager / Lea Prevel Katsanis and Dennis A Pitta -- 55. The Profit Benefits of Category Management / Michael J. Zenor -- 56. Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure / Christian Homburg, John P. Workman, Jr. and Ove Jensen -- Part B. Managing Brand Typologies : -- Corporate Brands -- 57. Managing Corporate Identity: An Internal Perspective / Claudia Simoes, Sally Dibb and Raymond P. Fisk -- 58. The Effect of Corporate Branding Dimensions on Consumers' Product Evaluation: A Cross-Cultural Analysis / Nizar Souiden, Norizan M. Kassim and Heung-Ja Hong -- Socially Responsible Brands -- 59. The Company and the Product: Corporate Associations and Consumer Product Responses / Tom J. Brown and Peter A Dacin -- 60. Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning / Shuili Du, C.B. Bhattacharya and Sankar Sen -- Business to Business Brands -- 61. Branding Importance in Business-to-Business Markets: Three Buyer Clusters / Susan Mudambi -- 62. An Application of Keller's Brand Equity Model in a B2B Context / Kerri-Ann L. Kuhn, Frank Alpert and Nigel K. LI. Pope -- Services Brands -- 63. The Criteria for Successful Services Brands / Leslie de Chernatony and Susan Segal-Horn -- 64. The Service Brand as Relationships Builder / Francesca Dall'Olmo Riley and Leslie de Chernatony -- Luxury Brands -- 65. Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies / Nancy Y. Wong and Aaron C. Ahuvia -- 66. Consuming Luxury Brands: The Relevance of the 'Rarity Principle' / Ian Phau and Gerard Prendergast -- Retailer Brands -- 67. The Buying of Own Labels / Mark D. Uncles and Katrina Ellis -- 68. Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk / Tulin Erdem, Ying Zhao and Ana Valenzuela -- Destination Brands -- 69. Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models / Xiaoyan Xing and Laurence Chalip -- Global Brands -- 70. How Perceived Brand Globalness Creates Brand Value / Jan-Benedict E.M. Steenkamp, Rajeev Batra and Dana L. Alden.

Machine converted from AACR2 source record.