MARC details
| 000 -LEADER |
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| fixed length control field |
12023cam a22004334i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211103123808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100624s2010 cau b 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1848602081 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781848602083 |
| Qualifying information |
hbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11716423 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)496555171 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLE |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
NLE |
| Modifying agency |
UKM |
| -- |
OCoLC |
| -- |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Brand management / |
| Statement of responsibility, etc. |
edited by Francesca Dall'Olmo Riley. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles, Calif. ; London : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
4 volumes ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
SAGE library in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Volume I: -- |
| -- |
Part A. |
| Title |
Fundamental Elements of Branding : -- |
| -- |
Conceptual Foundations -- |
| -- |
What Is a Brand? -- |
| Miscellaneous information |
1. |
| Title |
What Does Brand Mean? Historical-Analysis Method and Construct Definition / |
| Statement of responsibility |
Barbara B. Stern -- |
| Miscellaneous information |
2. |
| Title |
Defining a "Brand": Beyond the Literature with Experts' Interpretations / |
| Statement of responsibility |
Leslie de Chernatony and Francesca Dall'Olmo Riley -- |
| Title |
Firms' Motivations for Branding -- |
| Miscellaneous information |
3. |
| Title |
Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond / |
| Statement of responsibility |
Birger Wernerfelt -- |
| Miscellaneous information |
4. |
| Title |
Strategic Brand Concept-Image Management / |
| Statement of responsibility |
C. Whan Park, Bernard J. Jaworski and Deborah J. Maclnnis -- |
| Miscellaneous information |
5. |
| Title |
Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks / |
| Statement of responsibility |
Geraldine R. Henderson, Dawn Iacobucci and Bobby J. Colder -- |
| Miscellaneous information |
6. |
| Title |
The Marketing Advantages of Strong Brands / |
| Statement of responsibility |
Steve Hoeffler and Kevin Lane Keller -- |
| Miscellaneous information |
7. |
| Title |
Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies / |
| Statement of responsibility |
Roger A Kerin and Raj Sethuraman -- |
| Title |
Consumer-Centred Roles of Brands -- |
| Miscellaneous information |
8. |
| Title |
A Connectionist Model of Brand-Quality Associations / |
| Statement of responsibility |
Chris Janiszewski and Stijn MJ. Van Osselaer -- |
| Miscellaneous information |
9. |
| Title |
Brands as Signals: A Cross-Country Validation Study / |
| Statement of responsibility |
Tu'lin Erdem, Joffre Swait and Ana Valenzuela -- |
| Miscellaneous information |
Part B. |
| Title |
Managing Brand Elements : -- |
| -- |
Brand Names -- |
| -- |
Sensory or Phonetic Elements -- |
| Miscellaneous information |
10. |
| Title |
Creating Brand Names with Meaning: The Use of Sound Symbolism / |
| Statement of responsibility |
Richard R. Klink -- |
| Title |
Cultural Considerations -- |
| Miscellaneous information |
11. |
| Title |
Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English / |
| Statement of responsibility |
Yigang Pan and Bernd Schmitt -- |
| Miscellaneous information |
12. |
| Title |
Creating Local Brands in Multilingual International Markets / |
| Statement of responsibility |
Shi Zhang and Bernd H. Schmitt -- |
| Title |
Semantic Implications -- |
| Miscellaneous information |
13. |
| Title |
Inferences from Brand Names / |
| Statement of responsibility |
Judith Lynne Zaichkowsky and Padma Vipat -- |
| Miscellaneous information |
14. |
| Title |
Recall and Recognition of Brand Names: A Comparison of Word and Nonword Name Types / |
| Statement of responsibility |
Dawn Lerman and Ellen Garbarino -- |
| Title |
Logos -- |
| Miscellaneous information |
15. |
| Title |
Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength / |
| Statement of responsibility |
Pamela W. Henderson, Joseph A Cote, Siew Meng Leong and Bernd Schmitt -- |
| Title |
Legal Issues -- |
| Miscellaneous information |
16. |
| Title |
The "Trade Dress" Controversy: A Case of Strategic Cross-Brand Cannibalization / |
| Statement of responsibility |
Michael Harvey, James T. Rothe and Laurie A Lucas -- |
| Miscellaneous information |
17. |
| Title |
Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications / |
| Statement of responsibility |
Itamar Simonson -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Volume II: -- |
| -- |
Part A. |
| Title |
Conceptualising and Measuring Brand Equity : -- |
| -- |
Introduction -- |
| -- |
18. What Is Brand Equity Anyway, and How Do You Measure It? -- |
| -- |
Paul Feldwick -- |
| -- |
Brand Equity as Brand Strength -- |
| -- |
19. Conceptualizing, Measuring, and Managing Customer-Based -- |
| -- |
Brand Equity {Kevin Lane Keller} -- |
| -- |
20. If You're So Strong, Why Aren't You Bigger? - Making the Case -- |
| -- |
against Brand Equity {Andrew S.C. Ehrenberg} -- |
| -- |
Measuring Brand Performance -- |
| Miscellaneous information |
21. |
| Title |
The Structure of Survey-Based Brand Metrics / |
| Statement of responsibility |
Donald R. Lehmann, Kevin Lane Keller and John U. Farley -- |
| Title |
22. Understanding Brand Performance Measures: Using Dirichlet -- |
| -- |
Benchmarks {Andrew S.C. Ehrenberg, Mark D. Uncles and Gerald J. Goodhardt} -- |
| -- |
Brand Loyalty -- |
| Miscellaneous information |
23. |
| Title |
Customer Loyalty / |
| Statement of responsibility |
R. East, M. Wright and M. Vanhuele -- |
| Miscellaneous information |
24. |
| Title |
The Variability of Attitudinal Repeat-Rates / |
| Statement of responsibility |
F. Dall'Olmo Riley, AS.C. Ehrenberg, S.B. Castleberry, T.P Barwise and N.R. Barnard -- |
| Title |
Brand Equity as the Value of the Brand to the Firm -- |
| Miscellaneous information |
25. |
| Title |
The Measurement and Determinants of Brand Equity: A Financial Approach / |
| Statement of responsibility |
Carol J. Simon and Mary W. Sullivan -- |
| Miscellaneous information |
Part B. |
| Title |
Managing Brand Intangibles : -- |
| -- |
Introduction -- |
| Miscellaneous information |
26. |
| Title |
Marketing Images: Construct Definition, Measurement Issues, and Theory Development / |
| Statement of responsibility |
Barbara Stern, George M. Zinkhan and Anupam Jaju -- |
| Title |
Brand Identity, Brand Image and Brand Positioning -- |
| Miscellaneous information |
27. |
| Title |
Brand Identity and Positioning / |
| Statement of responsibility |
J.N. Kapferer -- |
| Miscellaneous information |
28. |
| Title |
The Effect of Brand Attitude and Brand Image on Brand Equity / |
| Statement of responsibility |
James B. Faircloth, Louis M. Capella and Bruce L. Alford -- |
| Miscellaneous information |
29. |
| Title |
Brand Image and Brand Usage / |
| Statement of responsibility |
M. Bird, C. Channon and AS.C. Ehrenberg -- |
| Miscellaneous information |
30. |
| Title |
Evidence Concerning the Importance of Perceived Brand Differentiation / |
| Statement of responsibility |
Jenni Romaniuk, Byron Sharp and Andrew Ehrenberg -- |
| Title |
Brand Personality -- |
| Miscellaneous information |
31. |
| Title |
Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs / |
| Statement of responsibility |
Jennifer Lynn Aaker, Veronica Benet-Martinez and Jordi Garolera -- |
| Miscellaneous information |
32. |
| Title |
Do Brand Personality Scales Really Measure Brand Personality? / |
| Statement of responsibility |
Audrey Azoulay and Jean-Noel Kapferer -- |
| Title |
Brand Relationships -- |
| Miscellaneous information |
33. |
| Title |
Consumers and Their Brands: Developing Relationship Theory in Consumer Research / |
| Statement of responsibility |
Susan Fournier -- |
| Miscellaneous information |
34. |
| Title |
When Good Brands Do Bad / |
| Statement of responsibility |
Jennifer Aaker, Susan Fournier and S. Adam Brasel -- |
| Title |
Brand Communities -- |
| Miscellaneous information |
35. |
| Title |
Social versus Psychological Brand Community: The Role of Psychological Sense of Brand Community / |
| Statement of responsibility |
Brad D. Carlson, Tracy A Suter and Tom J. Brown -- |
| Miscellaneous information |
36. |
| Title |
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty / |
| Statement of responsibility |
Scott A Thompson and Rajiv K. Sinha -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Volume III: -- |
| -- |
Part A. |
| Title |
Brand Strategies (1) : -- |
| -- |
Brand Architecture -- |
| Miscellaneous information |
37. |
| Title |
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation? / |
| Statement of responsibility |
Vithala R. Rao, Manoj K. Agarwal and Denise Dahlhojf -- |
| Miscellaneous information |
38. |
| Title |
Brand Architecture in Services: The Example of Retail Financial Services / |
| Statement of responsibility |
James Devlin -- |
| Miscellaneous information |
39. |
| Title |
Consumer Perceptions of Brand Architecture in Financial Services / |
| Statement of responsibility |
James F. Devlin and Sally McKechnk -- |
| Title |
Brand Alliances -- |
| Miscellaneous information |
40. |
| Title |
Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes / |
| Statement of responsibility |
Bernard L. Simonin and Julie A Ruth -- |
| Miscellaneous information |
41. |
| Title |
Improving Competitive Position Using Branded Ingredients / |
| Statement of responsibility |
Michael S. McCarthy and Donald G. Norris -- |
| Title |
42. Using Advertising Alliances for New Product Introduction: Interactions -- |
| -- |
between Product Complementarity and Promotional Strategies {Sridhar Samu, H. Shanker Krishnan and Robert E. Smkh} -- |
| Miscellaneous information |
Part B. |
| Title |
Brand Strategies (2) : -- |
| -- |
Introducing and Managing Brand Extensions -- |
| -- |
Core Elements -- |
| -- |
Consumer Evaluation of Brand Extensions -- |
| Miscellaneous information |
43. |
| Title |
A Process-Tracing Study of Brand Extension Evaluation / |
| Statement of responsibility |
David M. Boush and Barbara Loken -- |
| Miscellaneous information |
44. |
| Title |
Drivers of Brand Extension Success / |
| Statement of responsibility |
Franziska Volckner and Henrik Sattler -- |
| Title |
Extension Fit -- |
| -- |
45. Evaluation of Brand Extensions: The Role of Product Feature -- |
| -- |
Similarity and Brand Concept Consistency {C. Whan Park, Sandra Milberg and Robert Lawson} -- |
| -- |
Extensions Feedback Effects on Parent Brand -- |
| Miscellaneous information |
46. |
| Title |
Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies / |
| Statement of responsibility |
Sandra J. Milberg, C. Whan Park and Michael S. McCarthy -- |
| Title |
Extensions Types -- |
| -- |
Line Extensions -- |
| Miscellaneous information |
47. |
| Title |
Success Factors of Line Extensions of Fast-Moving Consumer Goods / |
| Statement of responsibility |
Edwin J. Nijssen -- |
| Title |
Vertical Extensions -- |
| Miscellaneous information |
48. |
| Title |
Consumer Evaluation of Vertical Brand Extensions and Core Brands / |
| Statement of responsibility |
Chung K. Kim, Anne M. Lavack and Margo Smith -- |
| Title |
Multiple Brand Extensions -- |
| Miscellaneous information |
49. |
| Title |
Sequential Brand Extensions and Brand Choice Behavior / |
| Statement of responsibility |
Vanitha Swaminathan -- |
| Title |
Moderating Factors -- |
| -- |
Characteristics of Consumers -- |
| -- |
50. Product-Category Dynamics and Corporate Identity in Brand -- |
| -- |
Extensions: A Comparison of Hong Kong and U.S. Consumers {Jin K. Han and Bernd H. Schmitt} -- |
| -- |
Characteristics of the Parent Brand -- |
| Miscellaneous information |
51. |
| Title |
The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation / |
| Statement of responsibility |
Sobodh Bhat and Srinivas K. Reddy -- |
| Title |
Characteristics of the Extension Category -- |
| Miscellaneous information |
52. |
| Title |
New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice / |
| Statement of responsibility |
Michael S. McCarthy, Timothy B. Heath and Sandra J. Milberg -- |
| Title |
Characteristics of the Extension Marketing Programme -- |
| Miscellaneous information |
53. |
| Title |
Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory links / |
| Statement of responsibility |
Sheri Bridges, Kevin Lane Keller and Sanjay Sood -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Volume IV: -- |
| -- |
Part A. |
| Title |
Brand Management Systems : -- |
| -- |
Brand or Category Management? -- |
| Miscellaneous information |
54. |
| Title |
Punctuated Equilibrium and the Evolution of the Product Manager / |
| Statement of responsibility |
Lea Prevel Katsanis and Dennis A Pitta -- |
| Miscellaneous information |
55. |
| Title |
The Profit Benefits of Category Management / |
| Statement of responsibility |
Michael J. Zenor -- |
| Miscellaneous information |
56. |
| Title |
Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure / |
| Statement of responsibility |
Christian Homburg, John P. Workman, Jr. and Ove Jensen -- |
| Miscellaneous information |
Part B. |
| Title |
Managing Brand Typologies : -- |
| -- |
Corporate Brands -- |
| Miscellaneous information |
57. |
| Title |
Managing Corporate Identity: An Internal Perspective / |
| Statement of responsibility |
Claudia Simoes, Sally Dibb and Raymond P. Fisk -- |
| Miscellaneous information |
58. |
| Title |
The Effect of Corporate Branding Dimensions on Consumers' Product Evaluation: A Cross-Cultural Analysis / |
| Statement of responsibility |
Nizar Souiden, Norizan M. Kassim and Heung-Ja Hong -- |
| Title |
Socially Responsible Brands -- |
| Miscellaneous information |
59. |
| Title |
The Company and the Product: Corporate Associations and Consumer Product Responses / |
| Statement of responsibility |
Tom J. Brown and Peter A Dacin -- |
| Miscellaneous information |
60. |
| Title |
Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning / |
| Statement of responsibility |
Shuili Du, C.B. Bhattacharya and Sankar Sen -- |
| Title |
Business to Business Brands -- |
| Miscellaneous information |
61. |
| Title |
Branding Importance in Business-to-Business Markets: Three Buyer Clusters / |
| Statement of responsibility |
Susan Mudambi -- |
| Miscellaneous information |
62. |
| Title |
An Application of Keller's Brand Equity Model in a B2B Context / |
| Statement of responsibility |
Kerri-Ann L. Kuhn, Frank Alpert and Nigel K. LI. Pope -- |
| Title |
Services Brands -- |
| Miscellaneous information |
63. |
| Title |
The Criteria for Successful Services Brands / |
| Statement of responsibility |
Leslie de Chernatony and Susan Segal-Horn -- |
| Miscellaneous information |
64. |
| Title |
The Service Brand as Relationships Builder / |
| Statement of responsibility |
Francesca Dall'Olmo Riley and Leslie de Chernatony -- |
| Title |
Luxury Brands -- |
| Miscellaneous information |
65. |
| Title |
Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies / |
| Statement of responsibility |
Nancy Y. Wong and Aaron C. Ahuvia -- |
| Miscellaneous information |
66. |
| Title |
Consuming Luxury Brands: The Relevance of the 'Rarity Principle' / |
| Statement of responsibility |
Ian Phau and Gerard Prendergast -- |
| Title |
Retailer Brands -- |
| Miscellaneous information |
67. |
| Title |
The Buying of Own Labels / |
| Statement of responsibility |
Mark D. Uncles and Katrina Ellis -- |
| Miscellaneous information |
68. |
| Title |
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk / |
| Statement of responsibility |
Tulin Erdem, Ying Zhao and Ana Valenzuela -- |
| Title |
Destination Brands -- |
| Miscellaneous information |
69. |
| Title |
Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models / |
| Statement of responsibility |
Xiaoyan Xing and Laurence Chalip -- |
| Title |
Global Brands -- |
| Miscellaneous information |
70. |
| Title |
How Perceived Brand Globalness Creates Brand Value / |
| Statement of responsibility |
Jan-Benedict E.M. Steenkamp, Rajeev Batra and Dana L. Alden. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
371221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dall'Olmo Riley, Francesca. |
| 9 (RLIN) |
269045 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SAGE library of marketing. |
| 9 (RLIN) |
254257 |
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27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
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eng |
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