The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.
Material type:
TextPublisher: New York : McGraw-Hill, [2010]Copyright date: ©2010Description: xv, 464 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0071621253
- 9780071621250
- 658.8 22
- HF5415 .B54 2010
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 BIG (Browse shelf(Opens below)) | 1 | Available | A457245B |
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Includes bibliographical references and index.
1. Marketing Introduction -- 2. Marketing Planning -- 3. Marketing Research -- 4. Consumer Purchasing Behavior -- 5. Organizational Purchasing Behavior -- 6. Demand Promotion Management -- 7. Selling and Sales Management -- 8. Advertising -- 9. Public Relations -- 10. Promotional Marketing -- 11. Direct Marketing -- 12. Product Management -- 13. Product Packaging -- 14. Product Pricing -- 15. Product Quality -- 16. Supply Chain Management -- 17. Wholesaling -- 18. Warehousing -- 19. Transportation -- 20. Retailing -- 21. Legal /Ethics /Social Responsibility -- 22. Environment -- 23. International Case Study -- 24. Financing the Marketing Plan.
Machine converted from AACR2 source record.
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