MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02034cam a2200361 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101230235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100623s2010 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009051788 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071621253 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071621250 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11715649 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)490809642 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
C#P |
| -- |
BWX |
| -- |
YDXCP |
| -- |
VP@ |
| -- |
UKM |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.B54 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The big book of marketing : |
| Remainder of title |
lessons and best practices from the world's greatest companies / |
| Statement of responsibility, etc. |
edited by Anthony G. Bennett. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2010] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 464 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Marketing Introduction -- |
| Miscellaneous information |
2. |
| Title |
Marketing Planning -- |
| Miscellaneous information |
3. |
| Title |
Marketing Research -- |
| Miscellaneous information |
4. |
| Title |
Consumer Purchasing Behavior -- |
| Miscellaneous information |
5. |
| Title |
Organizational Purchasing Behavior -- |
| Miscellaneous information |
6. |
| Title |
Demand Promotion Management -- |
| Miscellaneous information |
7. |
| Title |
Selling and Sales Management -- |
| Miscellaneous information |
8. |
| Title |
Advertising -- |
| Miscellaneous information |
9. |
| Title |
Public Relations -- |
| Miscellaneous information |
10. |
| Title |
Promotional Marketing -- |
| Miscellaneous information |
11. |
| Title |
Direct Marketing -- |
| Miscellaneous information |
12. |
| Title |
Product Management -- |
| Miscellaneous information |
13. |
| Title |
Product Packaging -- |
| Miscellaneous information |
14. |
| Title |
Product Pricing -- |
| Miscellaneous information |
15. |
| Title |
Product Quality -- |
| Miscellaneous information |
16. |
| Title |
Supply Chain Management -- |
| Miscellaneous information |
17. |
| Title |
Wholesaling -- |
| Miscellaneous information |
18. |
| Title |
Warehousing -- |
| Miscellaneous information |
19. |
| Title |
Transportation -- |
| Miscellaneous information |
20. |
| Title |
Retailing -- |
| Miscellaneous information |
21. |
| Title |
Legal /Ethics /Social Responsibility -- |
| Miscellaneous information |
22. |
| Title |
Environment -- |
| Miscellaneous information |
23. |
| Title |
International Case Study -- |
| Miscellaneous information |
24. |
| Title |
Financing the Marketing Plan. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies |
| 9 (RLIN) |
589588 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bennett, Anthony G., |
| Relator term |
editor. |
| 9 (RLIN) |
1079136 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11715649 |
| b |
11-07-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 BIG |
| g |
1 |
| i |
A457245B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$49.48 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
8 |
| v |
4 |
| w |
0 |
| x |
1 |
| y |
.i13029915 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
