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Tourism discourse : language and global mobility / Crispin Thurlow, Adam Jaworski.

By: Contributor(s): Material type: TextTextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010Description: ix, 282 pages : illustrations, maps ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1403987963
  • 9781403987969
Subject(s): DDC classification:
  • 306.4819 22
LOC classification:
  • G155.A1 T495 2010
Contents:
Introduction: Mediating Global Mobilities: Language, Tourism, Globalization -- Part I. Discourses on the Move: the Genres and Symbolic Capital of Tourism Discourse -- Elite Mobility and Global Lifestyles: Inflight Magazines -- Borrowed Genres and the Language Market: Trade Signs and Business Cards -- Transient Identities, New Mobilities: Holiday Postcards -- Part II. Mobilizing Language Ideologies: the Metalinguistic Production of Tourism Discourse -- Linguascaping the Exotic: Newspaper Travelogues -- Language Crossing and Identity Play: TV Holiday Programmes -- The Commodification of Local Linguacultures: Guidebook Glossaries -- Conclusion: Tourism Discourse and Banal Globalization.
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Includes bibliographical references and index.

Introduction: Mediating Global Mobilities: Language, Tourism, Globalization -- Part I. Discourses on the Move: the Genres and Symbolic Capital of Tourism Discourse -- Elite Mobility and Global Lifestyles: Inflight Magazines -- Borrowed Genres and the Language Market: Trade Signs and Business Cards -- Transient Identities, New Mobilities: Holiday Postcards -- Part II. Mobilizing Language Ideologies: the Metalinguistic Production of Tourism Discourse -- Linguascaping the Exotic: Newspaper Travelogues -- Language Crossing and Identity Play: TV Holiday Programmes -- The Commodification of Local Linguacultures: Guidebook Glossaries -- Conclusion: Tourism Discourse and Banal Globalization.

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