The SAGE handbook of marketing theory / edited by Pauline Maclaran [and others].
Material type: TextPublisher: Los Angeles ; London : SAGE, 2009Description: xviii, 523 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 184787505X
- 9781847875051
- Marketing theory
- 658.8001 22
- HF5415 .S24 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8001 SAG (Browse shelf(Opens below)) | 1 | Available | A277240B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory / | 658.8001 MAR Marketing theory : a student text / | 658.8001 SAG The SAGE handbook of marketing theory / | 658.80014 KIT Integrated marketing communications : a primer / | 658.80014 MAR Marketing communications for local nonprofit organizations : targets and tools / | 658.80019 BRO Influencer marketing : who really influences your customers / |
Includes bibliographical references and index.
Introduction / Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski -- Part One. Historical Development of Marketing Theory -- The Early Schools of Marketing Thought / Eric H. Shaw, D. G. Brian Jones and Paula A. McClean -- The Modern Schools of Marketing Thought / D. G. Brian Jones, Eric H. Shaw and Paula A. McClean -- The Emergence of Consumer Research / Harold Kassarjian and Ronald C.Goodstein -- The Evolution of Market Research / David W. Stewart -- Theorizing Advertising: Managerial, Scientific and Cultural Approaches / Chris Hackley -- Part Two. Philosophical Underpinnings of Theory -- The Philosophical Foundations of Marketing Research / Shelby D. Hunt and Jared M. Hansen -- For Scientific Realism and Truth Critical Marketing: Marketing in Critical Condition / A. Fuat Firat and Mark Tadajewski -- The Marketing Theory or Theories into Marketing: Plurality of Research Traditions and Paradigms / Kristian Moller, Jacqueline Pels and Michael Saren -- Debates Concerning the Scientific Method: Social Science Theory and the Philosophy of Science / John O'shaughnessy -- Part Three. Major Theoretical Debates -- Shaping Exchanges, Performing Markets: The Study of Marketing Practices / Luis Araujo and Hans Kjellberg -- A Service-Dominant Logic for Marketing / Stephen L. Vargo and Robert F. Lusch Market -- Ideology, Globalization and Neoliberalism / Robin Wensley The Evolution of Marketing Thought - Richard P. Bagozzi -- From Economic to Social Exchange and Beyond Metaphorical Myopia: Some Thoughts on Analogical Thinking / Stephen Brown -- Part Four. The Impact of Theory on Representation of the Consumer -- Representing Global Consumers: Desire, Possession, and Identity / Russell W. Belk -- Consumer Behavior Analysis / Gordon R. Foxall -- Consumer Agency and Action / Richard P. Bagozzi -- Cultural Influences on Representations of the Consumer in Marketing Theory / Pauline Maclaran, Margaret Hogg and Alan Bradshaw -- Part Five. Impact of Theory on Representations of the Marketing Organisation -- Interaction in Networks / Lars-Erik Gadde and Hakan Hakansson -- A Configuration Perspective of the Marketing Organisation / Roderick J. Brodie, Vicki Little and Richard W. Brookes -- Orientation and Marketing Metrics / Jonathan Knowles and Tim Ambler -- Relationship Marketing as Promise Management / Christian Gro(um)nroos -- Part Six. Contemporary and Future Issues in Marketing Theory -- Marketing Systems, Macromarketing and the Quality of Life / Roger A. Layton -- The Role of Marketing in Ancient and Contemporary Cultural Evolution / Elizabeth C. Hirschman -- The Darwinian Underpinnings of Consumption / Gad Saad -- The Linking Value In Experiential Marketing: Acknowledging The Role Of Working Consumers / Bernard Cova and Daniele Dalli -- Technology, Consumers and Marketing Theory / Nikhilesh Dholakia, Detlev Zwick and Janice Denegri-Knott.
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