MARC details
| 000 -LEADER |
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| fixed length control field |
04217cam a2200349 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101223745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100115s2009 caua bf 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
184787505X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781847875051 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11621990 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)437083494 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
BWKUK |
| -- |
YDXCP |
| -- |
OCoLC |
| -- |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.S24 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8001 |
| Edition number |
22 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The SAGE handbook of marketing theory / |
| Statement of responsibility, etc. |
edited by Pauline Maclaran [and others]. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing theory |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles ; |
| -- |
London : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 523 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction / |
| Statement of responsibility |
Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski -- |
| Miscellaneous information |
Part One. |
| Title |
Historical Development of Marketing Theory -- |
| -- |
The Early Schools of Marketing Thought / |
| Statement of responsibility |
Eric H. Shaw, D. G. Brian Jones and Paula A. McClean -- |
| Title |
The Modern Schools of Marketing Thought / |
| Statement of responsibility |
D. G. Brian Jones, Eric H. Shaw and Paula A. McClean -- |
| Title |
The Emergence of Consumer Research / |
| Statement of responsibility |
Harold Kassarjian and Ronald C.Goodstein -- |
| Title |
The Evolution of Market Research / |
| Statement of responsibility |
David W. Stewart -- |
| Title |
Theorizing Advertising: Managerial, Scientific and Cultural Approaches / |
| Statement of responsibility |
Chris Hackley -- |
| Miscellaneous information |
Part Two. |
| Title |
Philosophical Underpinnings of Theory -- |
| -- |
The Philosophical Foundations of Marketing Research / |
| Statement of responsibility |
Shelby D. Hunt and Jared M. Hansen -- |
| Title |
For Scientific Realism and Truth Critical Marketing: Marketing in Critical Condition / |
| Statement of responsibility |
A. Fuat Firat and Mark Tadajewski -- |
| Title |
The Marketing Theory or Theories into Marketing: Plurality of Research Traditions and Paradigms / |
| Statement of responsibility |
Kristian Moller, Jacqueline Pels and Michael Saren -- |
| Title |
Debates Concerning the Scientific Method: Social Science Theory and the Philosophy of Science / |
| Statement of responsibility |
John O'shaughnessy -- |
| Miscellaneous information |
Part Three. |
| Title |
Major Theoretical Debates -- |
| -- |
Shaping Exchanges, Performing Markets: The Study of Marketing Practices / |
| Statement of responsibility |
Luis Araujo and Hans Kjellberg -- |
| Title |
A Service-Dominant Logic for Marketing / |
| Statement of responsibility |
Stephen L. Vargo and Robert F. Lusch Market -- |
| Title |
Ideology, Globalization and Neoliberalism / |
| Statement of responsibility |
Robin Wensley The Evolution of Marketing Thought - Richard P. Bagozzi -- |
| Title |
From Economic to Social Exchange and Beyond Metaphorical Myopia: Some Thoughts on Analogical Thinking / |
| Statement of responsibility |
Stephen Brown -- |
| Miscellaneous information |
Part Four. |
| Title |
The Impact of Theory on Representation of the Consumer -- |
| -- |
Representing Global Consumers: Desire, Possession, and Identity / |
| Statement of responsibility |
Russell W. Belk -- |
| Title |
Consumer Behavior Analysis / |
| Statement of responsibility |
Gordon R. Foxall -- |
| Title |
Consumer Agency and Action / |
| Statement of responsibility |
Richard P. Bagozzi -- |
| Title |
Cultural Influences on Representations of the Consumer in Marketing Theory / |
| Statement of responsibility |
Pauline Maclaran, Margaret Hogg and Alan Bradshaw -- |
| Miscellaneous information |
Part Five. |
| Title |
Impact of Theory on Representations of the Marketing Organisation -- |
| -- |
Interaction in Networks / |
| Statement of responsibility |
Lars-Erik Gadde and Hakan Hakansson -- |
| Title |
A Configuration Perspective of the Marketing Organisation / |
| Statement of responsibility |
Roderick J. Brodie, Vicki Little and Richard W. Brookes -- |
| Title |
Orientation and Marketing Metrics / |
| Statement of responsibility |
Jonathan Knowles and Tim Ambler -- |
| Title |
Relationship Marketing as Promise Management / |
| Statement of responsibility |
Christian Gro(um)nroos -- |
| Miscellaneous information |
Part Six. |
| Title |
Contemporary and Future Issues in Marketing Theory -- |
| -- |
Marketing Systems, Macromarketing and the Quality of Life / |
| Statement of responsibility |
Roger A. Layton -- |
| Title |
The Role of Marketing in Ancient and Contemporary Cultural Evolution / |
| Statement of responsibility |
Elizabeth C. Hirschman -- |
| Title |
The Darwinian Underpinnings of Consumption / |
| Statement of responsibility |
Gad Saad -- |
| Title |
The Linking Value In Experiential Marketing: Acknowledging The Role Of Working Consumers / |
| Statement of responsibility |
Bernard Cova and Daniele Dalli -- |
| Title |
Technology, Consumers and Marketing Theory / |
| Statement of responsibility |
Nikhilesh Dholakia, Detlev Zwick and Janice Denegri-Knott. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Philosophy |
| 9 (RLIN) |
763238 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maclaran, Pauline, |
| Relator term |
editor. |
| 9 (RLIN) |
1037749 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11621990 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
658.8001 SAG |
| g |
1 |
| i |
A277240B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$169.55 |
| q |
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| r |
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| t |
0 |
| u |
7 |
| v |
6 |
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0 |
| x |
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.i12988315 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
4 |
