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Marketing / [Philip] Kotler [and four others].

Contributor(s): Material type: TextTextAnalytics: Show analyticsPublisher: Frenchs Forest, NSW : Pearson, [2010]Copyright date: ©2010Edition: 8e [edition]Description: xxvii, 732 pages : illustrations (colour) ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781442511248
  • 1442511249
Subject(s): DDC classification:
  • 658.8 23
Contents:
Pt 1. The strategic marketing process-- Pt 2. Understanding the market -- Pt 3. Implementing a customer-driven strategy -- Pt 4. Extending marketing 18. Tapping into markets across the globe.
Pt 1. The strategic marketing process -- 1. Marketing: creating superior customer value -- 2. Marketing: delivering and capturing value -- 3. Strategic planning and marketing -- 4. Marketing strategies for competitive advantage -- -- Pt 2. Understanding the market -- 5. The global marketing environment -- 6. Information management and marketing research -- 7. Consumer behaviour -- 8. Business-to-business behaviour -- -- Pt 3. Implementing a customer-driven strategy -- 9. Market segmentation, targeting and positioning -- 10. Products and services marketing -- 11. New products -- 12. Pricing for value -- 13. Marketing channels and logistics networks -- 14. Retailing and wholesaling -- 15. Sales promotion and selling -- 16. Advertising and public relations -- 17. Direct and online marketing -- -- Pt 4. Extending marketing -- 18. Tapping into markets across the globe -- 19. Responsibe marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 MAR (Browse shelf(Opens below)) 1 Available A218699B
Book City Campus City Campus Main Collection 658.8 MAR (Browse shelf(Opens below)) 1 Available A490051B
Book City Campus City Campus Main Collection 658.8 MAR (Browse shelf(Opens below)) 1 Available A531491B

Includes bibliographical references and index.

Pt 1. The strategic marketing process-- Pt 2. Understanding the market -- Pt 3. Implementing a customer-driven strategy -- Pt 4. Extending marketing 18. Tapping into markets across the globe.

Pt 1. The strategic marketing process -- 1. Marketing: creating superior customer value -- 2. Marketing: delivering and capturing value -- 3. Strategic planning and marketing -- 4. Marketing strategies for competitive advantage -- -- Pt 2. Understanding the market -- 5. The global marketing environment -- 6. Information management and marketing research -- 7. Consumer behaviour -- 8. Business-to-business behaviour -- -- Pt 3. Implementing a customer-driven strategy -- 9. Market segmentation, targeting and positioning -- 10. Products and services marketing -- 11. New products -- 12. Pricing for value -- 13. Marketing channels and logistics networks -- 14. Retailing and wholesaling -- 15. Sales promotion and selling -- 16. Advertising and public relations -- 17. Direct and online marketing -- -- Pt 4. Extending marketing -- 18. Tapping into markets across the globe -- 19. Responsibe marketing.

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