Marketing / (Record no. 1203727)

MARC details
000 -LEADER
fixed length control field 03141cam a2200433 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221110065050.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090309s2010 xnaa b 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781442511248
Qualifying information (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1442511249
Qualifying information (hbk)
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b11614316
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)316309405
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Description conventions rda
Transcribing agency AU@
Modifying agency OCoLC
-- ATU
042 ## - AUTHENTICATION CODE
Authentication code anuc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
245 00 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. [Philip] Kotler [and four others].
250 ## - EDITION STATEMENT
Edition statement 8e [edition].
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Frenchs Forest, NSW :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2010
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 732 pages :
Other physical details illustrations (colour) ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Miscellaneous information Pt 1.
Title The strategic marketing process--
Miscellaneous information Pt 2.
Title Understanding the market --
Miscellaneous information Pt 3.
Title Implementing a customer-driven strategy --
Miscellaneous information Pt 4.
Title Extending marketing 18. Tapping into markets across the globe.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Pt 1.
Title The strategic marketing process --
Miscellaneous information 1.
Title Marketing: creating superior customer value --
Miscellaneous information 2.
Title Marketing: delivering and capturing value --
Miscellaneous information 3.
Title Strategic planning and marketing --
Miscellaneous information 4.
Title Marketing strategies for competitive advantage -- --
Miscellaneous information Pt 2.
Title Understanding the market --
Miscellaneous information 5.
Title The global marketing environment --
Miscellaneous information 6.
Title Information management and marketing research --
Miscellaneous information 7.
Title Consumer behaviour --
Miscellaneous information 8.
Title Business-to-business behaviour -- --
Miscellaneous information Pt 3.
Title Implementing a customer-driven strategy --
Miscellaneous information 9.
Title Market segmentation, targeting and positioning --
Miscellaneous information 10.
Title Products and services marketing --
Miscellaneous information 11.
Title New products --
Miscellaneous information 12.
Title Pricing for value --
Miscellaneous information 13.
Title Marketing channels and logistics networks --
Miscellaneous information 14.
Title Retailing and wholesaling --
Miscellaneous information 15.
Title Sales promotion and selling --
Miscellaneous information 16.
Title Advertising and public relations --
Miscellaneous information 17.
Title Direct and online marketing -- --
Miscellaneous information Pt 4.
Title Extending marketing --
Miscellaneous information 18.
Title Tapping into markets across the globe --
Miscellaneous information 19.
Title Responsibe marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision New Zealand
General subdivision Management
9 (RLIN) 741846
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Australia
General subdivision Management
9 (RLIN) 742905
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term author.
9 (RLIN) 306399
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11614316
b 07-09-20
c 27-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
-- s
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- xna
-- 0
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 92.44 i12995988 304   658.8 MAR A218699B 06/10/2016 06/10/2016 1 92.44 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 92.44 i1303764x 59 3 658.8 MAR A490051B 20/09/2019 03/09/2019 1 92.44 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 0.00 i1329958x 19 6 658.8 MAR A531491B 28/08/2019 06/08/2019 1 0.00 31/10/2021 Book

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