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Interpretation in social life, social science, and marketing / John O'Shaughnessy.

By:

O'Shaughnessy, John

Material type: Text

TextSeries: Routledge interpretive marketing research series ; 9.Publisher: New York : Routledge, 2009Description: viii, 227 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0415777585
9780415777582

Subject(s):

DDC classification:

153.32 22

LOC classification:

BF367 .O85 2009

Contents:

1. Interpretation and Methodology -- 2. Interpretation and Perspectivism -- 3. The Interpretive Stance in the Study of Human Behavior -- 4. Interpretation and Concepts -- 5. Interpretation of Effects (Causes) -- 6. Interpretation of a Problematic Situation (Abduction) -- 7. Interpretation of Words, Symbols and Behavior (Text Hermeneutics) -- 8. Artifact Interpretation.

Summary: "'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O'Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed."--Publisher's website.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	153.32 OSH (Browse shelf(Opens below))	1	Available		A469427B

Includes bibliographical references (pages 197-213) and index.

"'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O'Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed."--Publisher's website.

Machine converted from AACR2 source record.

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