Interpretation in social life, social science, and marketing /
O'Shaughnessy, John.
Interpretation in social life, social science, and marketing / John O'Shaughnessy. - viii, 227 pages ; 24 cm. - Routledge interpretive marketing research ; 9 . - Routledge interpretive marketing research series ; 9. .
Includes bibliographical references (pages 197-213) and index.
Interpretation and Methodology -- Interpretation and Perspectivism -- The Interpretive Stance in the Study of Human Behavior -- Interpretation and Concepts -- Interpretation of Effects (Causes) -- Interpretation of a Problematic Situation (Abduction) -- Interpretation of Words, Symbols and Behavior (Text Hermeneutics) -- Artifact Interpretation. 1. 2. 3. 4. 5. 6. 7. 8.
"'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O'Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed."--Publisher's website.
0415777585 9780415777582
2008047606
Imagery (Psychology)
Visualization
Marketing.
Social sciences.
BF367 / .O85 2009
153.32
Interpretation in social life, social science, and marketing / John O'Shaughnessy. - viii, 227 pages ; 24 cm. - Routledge interpretive marketing research ; 9 . - Routledge interpretive marketing research series ; 9. .
Includes bibliographical references (pages 197-213) and index.
Interpretation and Methodology -- Interpretation and Perspectivism -- The Interpretive Stance in the Study of Human Behavior -- Interpretation and Concepts -- Interpretation of Effects (Causes) -- Interpretation of a Problematic Situation (Abduction) -- Interpretation of Words, Symbols and Behavior (Text Hermeneutics) -- Artifact Interpretation. 1. 2. 3. 4. 5. 6. 7. 8.
"'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O'Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed."--Publisher's website.
0415777585 9780415777582
2008047606
Imagery (Psychology)
Visualization
Marketing.
Social sciences.
BF367 / .O85 2009
153.32